Guides
What we would tell you on a call, written down. Each one answers a question we get asked often enough to be worth answering properly, and each one says plainly where the honest answer is that you do not need us.
Running an online business in India.
What a rented ecommerce platform actually costs you
Work out the annual number before the argument: subscription, transaction percentage, paid apps, and the theme work you cannot do without. Owning starts to win when that total is large and the way you sell is the thing making you money.
Read the guide7 min readGST in an ecommerce platform: what has to be right
Four things decide whether your invoicing survives an audit: place of supply, the slab from the HSN code, gapless serial numbers through the financial year, and credit notes that reference the invoice they reverse.
Read the guideGetting AI past the demo.
Why AI projects stop halfway, and how to spot it early
A demo has to answer well on chosen examples. A system has to be right on a Monday with real data, be watched, cost a predictable amount, and connect to software built long before anyone said AI. The second is most of the work and it is usually not in the quote.
Read the guide5 min readWhat to automate first in an Indian business
Rank candidates on four things: how often it happens, how long it takes, how bad a mistake is, and whether the information is already in a system. Start with high volume, low stakes and clean data — not with the most impressive idea.
Read the guideSelling and supporting on WhatsApp.
Bring the version of this that is happening in your business.
Reading is cheaper than building, which is why these exist. When you want the answer for your own numbers, a senior consultant will work it with you.