Customised AI Applications
A complete application built for your business with AI inside it, from nothing. For when the shape of your problem means no ready product fits, and bending one to fit would cost more than building right.
When a product would fit, buy the product.
We sell three products, and if one of them fits your problem we would rather sell you that: it is faster, cheaper and already works. Custom is for the case where your business does something specific enough that adapting a ready application costs more than building the right one, and leaves you with something that fits nobody well.
What a custom application involves
The workflow, properly understood
We map how the work actually happens, including the exceptions people handle without thinking about them. That is where off-the-shelf software breaks.
An application, not a chat box
Screens, roles, records and reports built around the job. AI sits inside it where it earns its place, rather than being the whole interface.
AI where it actually helps
Extraction, drafting, ranking, classification, judgement support. Deliberately not everywhere: the parts that should be deterministic stay deterministic.
Integrated with what exists
Your ERP, accounting, existing databases and internal tools, so this becomes part of the business rather than another island.
Evaluated and monitored
The AI parts have tests that catch wrong answers before your users do, and monitoring after launch so quality is visible over time.
Handed over properly
Source, documentation and training. You can maintain it, extend it, or have somebody else do so.
How a custom build runs
Discover, Design, Build, Deploy, Optimize.
Forward Deployed Engineering: senior engineers inside your team, on the same five stages every time.
Discover
We map how your business actually sells, what your data looks like, and what it would take to get this working. You get a costed plan, not a proposal full of maybes.
Design
Architecture, integrations and the checks we will be judged by. Agreed before anybody writes code, so nobody argues about done later.
Build
Senior engineers writing code inside your environment, in two-week sprints. You watch it get built rather than waiting for a handover.
Deploy
Live and monitored, on your own servers or private cloud where your data governance needs it. This is the stage most projects never reach.
Optimize
Measured against the checks from stage two, tuned for cost, and watched. We stay until it runs without us.
Questions buyers ask us first
Those start from software that already works, so they are fast and comparatively cheap and cover a common shape of problem. Custom starts from your workflow, so it fits exactly, takes longer and costs more. We will tell you honestly which one your problem is.
Usually twelve to twenty-four weeks for a first working version, depending on how much has to connect to the systems you already run. The first study gives you a real number before you commit to the build.
Yes, entirely. Source, data and infrastructure. You can maintain it in-house, extend it, or hand it to another firm.
Yes, and we prefer it. The smallest version that solves one real job, live and being used, then built on. You see value earlier, and the expensive decisions get made from real use rather than guesses.
Describe the workflow nothing off the shelf handles.
The thing your business does that every product you have evaluated gets almost right. A senior consultant will tell you whether that is a custom build or a configuration problem, honestly.